Hey all! My name is Brian Flynn, I’m one of the co-founders of RabbitHole.
We’re gearing up to launch our latest feature as part of our platform called Earn which lets any network distribute tokens to users for interacting with their product through on-chain verifiable actions.
As part of this rollout, we’ve been impressed with the engaged MTA community and are looking to contribute in a meaningful way with a proposed RabbitHole campaign.
We believe that RabbitHole can help mStable acquire new users by growing the market cap of mAssets and usage of MTA through an introduction to key products/concepts and the governance mechanism. We can do this by building a track for users to learn about the different functions of mStable (Mint, Swap, Save, Earn) and how critical pieces of the protocol work.
Think of RabbitHole as top of the growth funnel for the mStable community. We can help educate users about each feature and reward them with a small amount of $MTA (or even mAssets) for interacting with each of the different contracts. This will ensure there are more individual participants in the community as opposed to just whales/speculators.
Here’s what it takes to run a campaign on RabbitHole:
- RabbitHole uses the mStable subgraph to setup the challenges for users to complete (in this case it could be the Mint, Swap, Save, or Earn products)
- mStable community decides how many users they want obtaining the reward mStable community decides how much $MTA they want to distribute to users (can be any number)
- RabbitHole takes 25% of the total tokens distributed as an incentive to get users through the platform and become a long-term participant in mStable’s governance and the community. We are to abide by a lockup on these tokens to stay further aligned on the protocol and contribute to the community in the future.
We suggest that a good first pilot/test campaign could be minting mUSD and then contribute it to SAVE. We could run this as soon as mid-December.
The goal of this first pilot campaign is to get at a few hundred more MTA holders that have interacted with the mStable contracts in some capacity.
Looking forward to hearing the community’s thoughts on doing this campaign and happy to answer any questions!